Meet the lifters, musicians, and misfits who live loud and train harder.
Our gear hits the gym, the stage, and the streets with the people who live it for real.

Claudio a.k.a. Captain Keep
Fitness Trainer • Bassist • Rebel
With a passion for heavy metal, motorcycles, and raw strength, Captain Keep lives loud on every stage: fueled by distortion, discipline, and defiance.
As a certified fitness trainer and licensed physiotherapist, he brings both brains and brawn. As a bassist for Jolly Rox and The Kreoles, he’s shared the stage with legends like David Ellefson (ex-Megadeth), Enuff Z’Nuff, and Adam Bomb, fueling his mission to merge music, movement, and identity into one high-impact lifestyle.
